You never know when they will strike. It is that piece of chocolate after a bad day, a scoop of ice cream after dinner, or a second glass of wine.
You give in, you feel guilty, and in most cases, this turns into a binge or reason to eat more!? I know, it does not make sense but we all know it happens.
Not only do cravings ruin our diet goals, but we also take a big self-esteem hit when we give into them.